PETE SMART

Experience
design leader


Building pioneering products with the world's brightest.

Logos-grey-01Logos-grey-01


A career creating the
unexpected.

From introducing design thinking at British Airways to leading UX for Huawei's new global mobile OS, Peter’s career has afforded him the opportunity to lead a diverse range of products and teams.

Currently Head of UX & Strategy (Partner) at multi-award winning design agency Fi, author of 50 Problems in 50 Days and co-author of Rethinking UX. His thinking and processes have been applied by Stanford, The Government of the Netherlands, Twitter, Google and others.

See the work.


Passionate about furthering
design discourse.

 

Books & Writing

Rethinking UX
The Future of the Web: and how to prepare for it now
The Power of Not Knowing
A Cross-Continent Design Adventure
Real Empathy For Innovation
Mind Mapping for Innovation
Successful Freelancing

 

Interviews & Press

Design Taxi
Fast Company
ITV News
The Daily Mail
The Next Web
Yahoo
NPR
Marie Claire
Wake Up Australia
Slate Magazine
Gizmodo
Core77
.NET Magazine
Google Developers
Creative Review
The Drum
Stylus
FormFiftyFive
Smashing Magazine

 

Select Awards

.NET Magazine: Site of the Month Design
Taxi: Site of the Day
Awwwards: Site of the Day
Awwwards: Site of the Day
Design Licks: Site of the Day
D&AD Best New Blood
CSS Lounge: Site of the Day
CSS Awards: Site of the Day
Best Website Design Awards: Site of the Day